About

Our mission is to empower Gen-Z and Gen-A to build healthier relationships with the digital world through peer-led education, youth-driven campaigns, and a connected community.


We want to become the UK’s leading youth-led voice and provider of digital wellbeing solutions, by cultivating a generation that knows how to thrive with technology, not just survive it. We envision a future where healthy screen habits, critical thinking, and offline joy are the norm.

Explore our 3 C's
Colorful illustration of a retro flip phone with a heart on the screen, surrounded by geometric shapes and icons. Text reads "That is so JOMO" in a speech bubble and "Flipping tech on its head" at the bottom. Peace sign graphic included.

We believe

  • Digital wellbeing is important for our physical and mental health.

  • Critical thinking is the antidote to misinformation.

  • Kids must learn to question, evaluate, and reflect in fast-moving online spaces.

  • Peers are more influential than grown-ups.

  • Gen-Z mentors understand the pressures of digital life better than any adult and they speak the language younger children understand and trust.

  • By employing and training young people as mentors, we don’t just educate, we create a movement.

  • Young people should grow up with healthier screen habits, stronger boundaries, and smarter choices.