We are a youth-led digital wellbeing movement.

Working together with charities and youth organisations to promote digital wellbeing.

Mission + Vision

Our mission is to empower Gen-Z and Gen-A to build healthier relationships with the digital world through peer-led education, youth-driven campaigns, and a connected community.


We want to become the UK’s leading youth-led voice and provider of digital wellbeing solutions, by cultivating a generation that knows how to thrive with technology, not just survive it. We envision a future where healthy screen habits, critical thinking, and offline joy are the norm.

We Believe

  • Digital wellbeing is important for our physical and mental health.

  • Critical thinking is the antidote to misinformation.

  • Kids must learn to question, evaluate, and reflect in fast-moving online spaces.

  • Peers are more influential than grown-ups.

  • Gen-Z mentors understand the pressures of digital life better than any adult and they speak the language younger children understand and trust.

  • By employing and training young people as mentors, we don’t just educate, we create a movement.

  • Young people should grow up with healthier screen habits, stronger boundaries, and smarter choices.

What We Do

Digital Education

Digital Intelligenz is our flagship peer-led education programme aimed at 9–14 year olds, empowering the next generation (Gen-A) to build healthier digital habits.

Delivered by trained Gen-Z mentors, our story-rich workshops tackle smartphone overuse, social media pressure, mental wellbeing, and digital literacy, all while building critical thinking and resilience for the digital world.

  • Who Gives A Flipp Campaign

    Campaign

    At the heart of what we do at FlippGen, campaigns run throughout the year with a mission to help young people build better relationships with the digital world, and promote offline experiences and a balanced life.

  • Content

    Content

    Know tech, not no tech. Educational pieces, blog posts, tips, advice, and lived experience stories from our Digital Rebels, and the wider youth community.


  • FlippGen Community

    Community

    In partnership with the Logging Off Club, the FlippGen Community is a space for young people to connect and inspire individual advocacy around building healthier relationships with tech and connection IRL.

Digital Rebels

Our youth advisory board of "Digital Rebels" is made up of young people aged 14-25, from diverse walks of life. They are at the heart of all decision making at FlippGen.

The Digital Rebels ensure all work is relevant and meets the needs of young people throughout the UK. Their contribution makes a difference in how we reach young people in an engaging way to ensure they understand the importance of using the digital world for all the good, and not the bad.

They help educate others on striking the right balance between online and offline life, how to stay safe online, and knowing where to get support if people ever need it.

Stylized graphic with the words "TRY THIS" in bold yellow letters on a purple background with a jagged white border.

Screen Time Calculator

The average GEN-A spends 7.5 hrs a day on screens 📱 - that’s over 21 years of their life lost to tech 🤯

"WOW" in 3D yellow letters with pink and blue shadows on a black background.