Two hands making peace signs in a photo with nature background, surrounded by colorful stickers including a smiley face, "IYKYK" text, lightning bolt, and heart. Text below says "Empowering the next generation."

A youth-led digital wellbeing movement.

FlippGen is here to support youth-led solutions towards improving the mental health and digital wellbeing for GEN-Z and GEN-A. We’re flipping the script for the next generation.

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CAMPAIGN 2025

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FlippGen - Who Gives A Flipp Campaign

5th-11th May
Screen Free Week

Cartoon smartphone character with arms and legs, holding a megaphone, displaying a peace sign on its screen, wearing red sneakers.

Our mission is to:

  • Promote digital wellbeing and healthier digital habits

  • Educate the next gen in becoming critical thinkers

  • Inspire peers to embrace life beyond screens

  • Hold others accountable for modelling behaviour

It’s time everyone listened to the people most affected: GenZ. If you “Give A F**pp” about supporting this movement then help to spread the word - let’s make the message too loud to ignore! Let’s flip the script for the next generations digital wellbeing.

Download our post and share across your social channels between 5th-11th May along with the hashtag #whogivesaflipp.

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Join our FlippGen Community to stay informed on all the latest educational content, tips and advice, blog posts, and policy wins.

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The world needs to be learning from Gen Z.


We’re the first generation of digital natives with real world, lived experience. We know the highs and the lows. The knowledge and power lies within us, the young, to create a modern day revolution fighting for our digital lives.

Led by young people, we’re building a new community to help educate the next generation on striking the right balance between online and offline life, how to stay safe online, and knowing where to get support if ever needed.

Working together with charities and youth organisations to promote digital wellbeing.

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duke of edinburgh logo
the mix charity logo
shout charity logo

How we do it

  • Campaign

    At the heart of what we do at FlippGen, campaigns run throughout the year with a mission to help young people build better relationships with the digital world, and promote offline experiences and a balanced life.

    latest campaign
    Who Gives A Flipp Campaign

  • Content

    Know tech, not no tech. Educational pieces, blog posts, tips, advice, and lived experience stories from our Digital Rebels, and the wider youth community.


    Take A Look
    Content

  • Community

    The FlippGen Community is a space for young people to connect, share resources, and inspire individual advocacy around building healthier relationships with smart tech and the digital world.

    Join the Community
    FlippGen Community
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Screen Time Calculator

The average GEN-A spends 7.5 hrs a day on screens 📱 - that’s over 21 years of their life lost to tech 🤯

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