Meet the Team behind FlippGen

We are a small but mighty team. Alongside our brilliant Digital Rebels, we have a core team of Directors who support our direction, and a wider group of advisors who help guide our thinking and growth.

Meet the Directors

  • Paul Jones as a child, Wearing a shirt and a blue tie

    Paul Jones

    Founder, CEO & PA to the Rebels

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    With over 20 years’ experience building and scaling creative and digital businesses, Paul has co-founded multiple agencies and launched consumer products, combining entrepreneurial thinking with a strong creative background.

    Paul is passionate about youth involvement and ensuring that young people are involved in conversations around digital wellbeing. As a father, he aims to make the digital world safer for future generations. Paul described himself as the PA to the Digital Rebels, preferring to sit behind the scenes whilst encouraging the Digital Rebels to shine!

  • A young girl with light brown hair and bangs sitting in front of a Christmas tree, wearing a pink dress with white lace. Next to her, there is a baby in a yellow outfit. The scene appears to be a family holiday celebration with wrapped presents in the background.

    Elizabeth Jones

    Co-founder & Director

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  • Paddy Crump

    Director

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    Paddy’s background is in mental health campaigning. Since 2021, he has used his own experiences to campaign for better mental health support, as well as reducing the stigma for those who are struggling. He joined FlippGen as a Digital Rebel in April 2025, and has since led on campaigns. A self proclaimed politics nerd, Paddy has an intense interest and passion for making positive change through campaigning and regulation.

  • FlippGen Digital Rebel

    Catherine Reader

    Director

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    After experiencing online harm and digital exclusion firsthand, Catherine became committed to building a safer, more inclusive digital future.

    With a First-Class Mathematics degree and a strong understanding of AI, Catherine have worked in product management across public services, shaping data-driven strategies that help people exercise their rights and feel safe online. She has also contributed to global tech policy, including delivering a keynote to G7 Interior Ministers, using lived experience to help drive stronger online safety regulation.

    Alongside this, Catherine co-founded a non-profit focused on bridging the gap between users and tech policy—ensuring the people most affected have a voice in shaping it. She is passionate about user-centred design, digital rights, and creating technology that is safe by design.