Meet the Team behind FlippGen

We are a small but mighty team. Alongside our brilliant Digital Rebels, we have a core team of Directors who support our direction, and a wider group of advisors who help guide our thinking and growth.

Directors

  • Paul Jones as a child, Wearing a shirt and a blue tie

    Paul Jones

    Founder, CEO & PA to the Rebels

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    With over 20 years’ experience building and scaling creative and digital businesses, Paul has co-founded multiple agencies and launched consumer products, combining entrepreneurial thinking with a strong creative background.

    Paul is passionate about youth involvement and ensuring that young people are involved in conversations around digital wellbeing. As a father, he aims to make the digital world safer for future generations. Paul describes himself as the PA to the Digital Rebels, preferring to sit behind the scenes whilst encouraging the Digital Rebels to shine!

  • A young girl with light brown hair and bangs sitting in front of a Christmas tree, wearing a pink dress with white lace. Next to her, there is a baby in a yellow outfit. The scene appears to be a family holiday celebration with wrapped presents in the background.

    Elizabeth Jones

    Co-founder & Director

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  • Paddy Crump

    Director

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    Paddy’s background is in mental health campaigning. Since 2021, he has used his own experiences to campaign for better mental health support, as well as reducing the stigma for those who are struggling. He joined FlippGen as a Digital Rebel in April 2025, and has since led on campaigns. A self proclaimed politics nerd, Paddy has an intense interest and passion for making positive change through campaigning and regulation.

  • FlippGen Digital Rebel

    Catherine Reader

    Director

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    After experiencing online harm and digital exclusion firsthand, Catherine became committed to building a safer, more inclusive digital future.

    With a First-Class Mathematics degree and a strong understanding of AI, Catherine have worked in product management across public services, shaping data-driven strategies that help people exercise their rights and feel safe online. She has also contributed to global tech policy, including delivering a keynote to G7 Interior Ministers, using lived experience to help drive stronger online safety regulation.

    Alongside this, Catherine co-founded a non-profit focused on bridging the gap between users and tech policy—ensuring the people most affected have a voice in shaping it. She is passionate about user-centred design, digital rights, and creating technology that is safe by design.

Advisors

  • Lucy Read

    Bio

    Hi, I'm Lucy. I've spent my career working with and for children and young people. Making sure their voices are heard and that digital spaces are safer, fairer, and more inclusive.

    I'm excited to support the brilliant work of FlippGen because I genuinely believe young people should be at the very centre of shaping AI, and FlippGen feels like an exciting way to ensure ideas, creativity, and lived experience are at the heart of that.

  • A young girl with light brown hair and bangs sitting in front of a Christmas tree, wearing a pink dress with white lace. Next to her, there is a baby in a yellow outfit. The scene appears to be a family holiday celebration with wrapped presents in the background.

    Sanam Mehta

    Bio

    I'm Sanam, a specialist in EDI strategy and youth voice, bringing an intersectional lens to how we think about young people and their experiences online. I wanted to advise FlippGen because I'm passionate about putting young people at the heart of decision-making, ensuring we consider the very real and complex harms young people face online and how we can help them thrive safely


  • Cissy Radford

    Bio

    I am a Development Manager for Youth Leadership at Youth Sport Trust, where I work with schools and organisations to create opportunities for young people to lead and create positive change through sport and physical activity.

    I'm delighted to join the FlippGen Advisory Board and look forward to contributing to conversations around education, wellbeing and young people's experiences in an increasingly digital world.

  • FlippGen Digital Rebel

    Alex Miller

    Bio

    Alex Miller is an entrepreneur, investor and former agency founder with more than 25 years of experience in digital media, technology and social media, having co-founded and grown two successful agencies while working at the forefront of the industry since 2008.

    As a father of two daughters, he has seen both the opportunities and challenges that digital platforms create for young people and was drawn to FlippGen's youth-led approach, bringing his experience in entrepreneurship, partnerships and growth strategy to help the organisation scale its impact and improve digital wellbeing

  • A woman with long brown hair wearing a pink blazer and white blouse, smiling against a plain light gray background.

    Gaia Brignone

    Bio

    Gaia is Director of Community and Communications at Kokoro, where she also leads their partnership with Hemingway as Head of Community. She has spent the last six years building communities at the intersection of mental health, philanthropy, investment, and innovation, and believes that one of the most powerful things you can do in this field is create the conditions for the right people to find each other. 

     Gaia has struggled with her own mental health since the age of 13, and it is that lived experience, and the fierce belief that young people deserve so much better, that draws her to FlippGen's mission. She sees the organisation as uniquely positioned to tackle one of the most urgent issues of our time: young people are growing up as digital natives in an environment moving faster than the systems designed to protect them, and someone needs to both equip them with the tools they need and hold companies accountable for the harm they cause. Gaia is joining as an advisor to put her network, her connective instincts, and her passion for this space to work because this is exactly the kind of work she believes in.

  • A woman with long brown hair smiling in front of a yellow background, wearing a light purple button-up shirt and a gold necklace.

    María Belén Luna Sanz

    Bio

    Belén believes that many of today's biggest challenges, from online harms to growing social fragmentation, require stronger communities, greater trust, and more inclusive decision-making. Her work has focused on building movements and coalitions across Europe and globally, bringing together diverse actors to advance digital rights, gender equality, and social change. She brings a broad perspective on the evolving digital landscape and is excited to support FlippGen's youth-led vision for digital wellbeing, helping ensure young people are not simply protected online, but empowered to shape the digital world around them.