What We Stand For
Mission & Vision
Purpose: To equip young people with the skills, confidence and critical thinking to thrive in a digital world that works for them.
We believe that every young person deserves to feel safe, informed and empowered when navigating the digital world. Our purpose is to ensure they have the knowledge and tools to thrive in digital spaces.
Vision: A digital world that is safe by design, and a generation of young people that thrive within it.
We envision a future where technology is built with young people’s wellbeing in mind, not at their expense. A future where all young people receive digital literacy education that equips them with the skills and knowledge to thrive. A world where offline joy, healthy screen habits, critical thinking and empowered young people becomes the norm.
Mission: Empower young people to build healthier relationships with the digital world through youth-led education and campaigns
We exist to ensure that young people’s voices are amplified & at the heart of the conversation. Our mission is to build a movement, not just a programme.We want to become the UK’s leading youth-led voice & provider of digital wellbeing solutions, cultivating a generation that thrives with technology, not just survives it.
Our Values
Youth Voice First
We are youth-led. This means that young people are not a focus group, they are our decision makers. We believe that young people have invaluable expertise in the digital world through their lived experience, and therefore, their voices should be held front and centre.
Constructive Positivity
We believe that change is possible. We approach all of our work with positivity and optimism. We believe in the power of positivity to empower people, and create change. Positivity isn’t naive optimism, it is strategic.
Know Tech, Not No Tech
The digital world is here to stay. Instead of outright bans, which are too blunt a measure for such a nuanced issue, we champion education and regulation. We believe in the importance of education to equip young people with the skills and knowledge needed to navigate the online world.
Collaboration
Real change doesn’t happen in isolation, and it is only through working together. We partner with charities, educators, policymakers, and companies - because it is only through working together that we can create long lasting change.